Pinerest for Business – The New Kid on the Block
Pinterest is the new kid on the block and this kid is enormously popular. Like magic, Pinterest is the fastest growing website on the web and the fastest site in the history of the Internet to hit 10 million unique users. It has 10.4 million registered users.
Wow! This reminds us of when Twitter was the new kid on the block. The interesting thing about Pinterest is that it is the first social platform that is discovery based. Since 90% of the users of Pinterest are women, this tells us that women are visual seekers and enjoy this type of search. We find Pinterest really addicting and maybe it is sign of the times. Times when everything is not as easy as it was in the 90’s and Pinterest allows you to escape into the land of beauty and seek out whatever inspires you.
Women Trust Pinterest More Than Facebook, Twitter and Blogs. Studies show social media trends among women. Pinterest has become its number one social referrer and drives at least 10% of sales, compared to 7% from Facebook.
Facebook was smart enough to venture with Pinterest and you can link all your posts from Pinterest onto Facebook.
Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined. This new kid is here to stay as it is engaging users and keeping them tow to three time more efficiently than Twitter was at the same point in history and is making history. American women spend an average of 67 minutes on Pinterest compared to 36 minutes on Twitter, 17 minutes on LinkedIn and 6 minutes on Google +.
There is a distinct difference between US users and UK users on Pinterest and Us users are more interested in home, fashion and crafts while UK users are 56% male and more interested in the business aspects of Pinterest like venture capital, web stats/analytics and blogging resources.
Whatever your industry or interest there is something for you on Pinterest and many small and large businesses are adding their brands to Pinterest.
It’s always fun when the new kid shows up because there is something to share and something to learn and there is always a bit more fun. Even though this kid has been here for a little while, it is making a big impact on the way we view social sites and how we play.
Above all this new kid Pinterest, is fun!
- Why Women Prefer Pinterest (or how to gain popularity by pinning what women want) (tishgrier.wordpress.com)
- The Most Innovative Pinterest Campaign So Far – Kotex Send Personalised Gifts to Pinners (simplyzesty.com)