What is Social Media?

Social Media is about people! This is a virtual world online where friends, family, and business stay connected and share.  The reach is as vast as the world. What sites you belong to are usually tailored to what needs you wish to meet, especially in business..

What is the difference between social media and advertising?

While advertising is putting collateral in front of someone with the express purpose of getting them to buy, social media allows for a relationship to develop between potential clients. It truly is the holy grail of advertising, word of mouth advertising. Social Media is a more interactive medium creating the potential for huge profits if done correctly and efficiently.

I am a do-it-yourself person. Why do I need a Social Media Specialist?

Because you can’t do-it-all yourself. There are so many sites that need attention in social media, that it can become a full-time job. Since your job is to build your company, the time spent updating, blogging, and interacting is time you are not doing what you do best.  Time is money, so spend your time where you can best make money and let us, at Abracadabra, do what we are experts at.

How will I increase my bottom line from social media?

Building a Social Media campaign with a strategy is how you introduce your brand and company to the global market. With your integration into multiple social media avenues you bring a visibility and transparency to your company that consumers will want to follow.

Which social media vehicle is the best?

There is no “best” in the Social Media. Every site and brand has its own identity and offers you another avenue to be seen. We, at Abracadabra, can determine which sites you should grow to best reach your target market.

What is the difference between a blog and an ezine?

A blog is more a letter with your insights. An ezine is written for commercial value.

Why is my website so important?

Today your website is like your digital calling card. The rolodex has become obsolete. Most everyone is online, so searching for your company brings them to your website. Once there, you only have thirty seconds to make a good impression and to draw them in, to click further into your website. That is why you must use the right attributes to create a welcoming and pleasing interactive experience.

Who is a social media expert?

The person who has found the best way to utilize social media. As such, they understand the world of SEO rankings and the best way to get exposure for your company. A Social Media specialist understands the reach and demand that Social media can create.

I don’t have much time to work on social media: how can Abracadabra help me?

At Abracadabra, we know live in the world of Social media. We will meet with you to find out what your needs are. Then we develop a plan that gives you the most for your dollar. Whether it’s recreating your website, creating or updating your Facebook Fan Page, or simply doing a daily blog for you. Whatever your company needs to get your message out, we can help.

Is social media worth the money to design and implement ?

Yes, Social Media is the marketing of today. Even more, for only a few dollars a month you can have a marketing plan that will bring in results. Most of the time, marketing is where company’s scrimp, but with Social Media and a well-balanced strategic plan, you can infuse the marketplace with your products and services.